Covid-19 – What to do?

By March 16, 2020 March 23rd, 2020 Opinion

Listen, Learn, Communicate, and Educate

What should be your responsibility as a supplier or employer?  First and foremost, you need to communicate swiftly, but also accurately to all of your stakeholders: your people, your clients, your service partners, your supply chain, and to the public at large.  I would advise that you do not use this as a marketing opportunity. Preferably, every communication should put your best face forward to: your people, your current and future clients, and the communities in which you operate.

I have watched in the past week organizations I have worked with and admire both excel far beyond my expectations.  I have also witnessed substantial, and well-respected businesses, unfortunately, fail at what should be a very well-rehearsed and planned emergency communication strategy. Of course, the plan, would not be specific for Covid-19,  but rather for any disaster or event.  During any unexpected event, the first rule of thumb is that there is no such thing as “over-communicating” to your desired audience.

Communicate to each individual what they should be doing as well as what your organization has effectively done to mitigate the crisis.  The discussion can be published using your internal communication mechanisms.  These can include one or preferably several of the following: websites, internet portals, intranet, email, and social communication platforms such as Twitter, LinkedIn, and Facebook.

Rather than point to organizations and business that have failed at communication during this pandemic crisis, I would like to take this opportunity to congratulate just a few that I have been fortunate enough to work with and admire and show you how they have communicated to all of their stakeholders with responsible swift, informative, and useful communication. You can use these examples to derive effective communication that applies to your organization.  The links to these organizations at the very top of their market sectors follow:

 

Consulting – PwC

https://www.pwc.com/us/en/library/covid-19.html

 

Workplace Management – Sodexo

https://www.sodexo.com/files/live/sites/com-wwd/files/02%20PDF/Coronavirus_Client-Brochure.pdf

 

Property Management – CBRE

https://www.cbre.com/covid-19

 

Legal – Linklaters

https://www.linklaters.com/en/insights/publications/2020/march/covid-19-practical-guidance-on-significant-commercial-and-legal-issues

 

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